The 4 C's Framework, Lifetime App Ideas, and Typing Errors


Welcome to another edition of the Founder Flywheel newsletter.

Each week I'm sharing one trend πŸ“ˆ, Β one resource πŸ“š, one framework 🎯, and ideas πŸ’‘ that will help you level up your entrepreneurship game.

πŸ“ˆ Readiness Score

  • A Readiness Score helps users to understand the impact their life has had on their body, and what they should prioritize the next day.
  • It is calculated by using information from a smart device like an Apple Watch and takes activity, heart rate variability (HRV), and recent sleep data into account.
  • This information is used to create a personalized score each morning.
  • An interesting metric no app so far takes into account is the error rate when typing on a computer.
  • When I slept badly or have any other issues, I mistype words all the time which rarely happens when I'm fully fit.
  • Once calibrated to what's normal for a given user, this could provide interesting insights into what kind of interventions have a noticeable effect on productivity.
  • And there's definitely no difficult technical challenge. To start with, you could simply count how often a user hits the backspace key relative to the total number of keystrokes.
  • A related super interesting fact is that the way someone types is as unique as their fingerprints. In other words, it's possible to identify users solely by the way they type words into their keyboard.
  • A company called Typing DNA is already turning this into a software product.

πŸ“š For The Interested

  • For The Interested is an awesome newsletter by Josh Spector.
  • It's written specifically for creative entrepreneurs like me and each issue is full of awesome ideas, case studies, and strategies. Β 
  • So if you like this newsletter, you'll definitely love Josh's.
  • You can sign up here. It's free, short, actionable, and inspiring.

🎯 The 4 C's Framework

  • The 4 C's framework by Dan Sullivan is a systematic description of how entrepreneurial breakthroughs happen.
  • In words: Commitment leads to Courage. Courage leads to Capability. Capability leads to Confidence. Confidence leads to Commitment. Rinse and repeat.
  • It all starts by making a commitment. Commitment requires selling yourself on doing something you don't yet have the capability to pull off.
  • Many harmful behaviors and lots of unhappiness could be avoided if more people started making real commitments. A lot of people want to level up. But they're not entirely committed to it, so they're feeling the fear and uncertainty but never figure out what to do and hence retreat into avoidance strategies.
  • Once you 100% commit to doing something, you stop procrastinating. Commitment triggers the courage to go into unknown territory.
  • Courage is a willingness to go forward in spite of not feeling confident.
  • Any degree of commitment less than 100% extends the amount of courage required since it leaves more room for doubt.
  • You cannot sit on the sidelines and try to come up with a new capability. You have to actually be in the stress of the situation, and then you'll work your way out of it.
  • Finally, confidence is what you feel once you acquire the new capability.
  • And it's your newfound confidence that allows you to make bigger and bigger commitments. Β 
  • Let's bring all of this back into less theoretical terms.
  • Most aspiring entrepreneurs (indie makers in particular) are neither fully committed to entrepreneurship nor to a specific project. As a result, they never level up and either quit or remain stuck with level 1 projects.
  • To make real progress you have to commit to a specific project. This is what allows you to build up the courage to do what needs to be done.
  • Otherwise you will always be tempted to switch to the shiny next thing whenever further progress would require something slightly outside of your comfort zone.
  • But it's of course exactly these tasks and situations that allow you to acquire new capability and the confidence to tackle bigger challenges in the future.

πŸ’‘ Lifetime App Ideas

  • The thread above is a goldmine.
  • Fed had a lot of success selling a lifetime deal of his app GummySearch (a Reddit audience research tool).
  • There are many Facebook groups where people share interesting lifetime deals, and Fed asked in one of them "what's the SaaS LTD you wish existed?".
  • For example: A trademark monitoring service for SaaS companies. The tool would simply scan all recent trademark applications and inform you if one of them appears to be close to yours.
  • Or: GummySearch for LinkedIn. LinkedIn data is notoriously hard to scrape, but if you can pull it of somehow, there definitely would be a lot of demand.

I hope you enjoyed these ideas. If you have a minute, please let me know what you think by replying to this email.

Talk Soon,


P.S: I rely on word-of-mouth for growth so if you enjoyed the content, I'd love it if you could share it with someone in your life.

Please do share with your friends. I spent 5+ hours on this so it would be nice if a few people read it.

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