💡 The idea
- Study simple products with proven demand. Then build a better solution.
- Info products (ebooks, courses, etc.) can be turned into SaaS products.
- Digital products (templates, presets, etc.) can be turned into single-purpose apps.
- Tweets and Reddit posts (/r/IWantToLearn, /r/YouShouldKnow, etc.) can be turned into info products.
- Danny Postma turned an ebook with 200 headline formulas (sold on Gumroad) into a headline generator SaaS called Headlime. Headlime reached $20k MRR before he sold it to Jarvis.ai. (Pieter Levels estimates that the acquisition price was around $1M.)
- Beautiful.ai ($1M+ in yearly revenue) is for presentations what Headlime is for headlines, and was certainly inspired by the observation that beautiful PowerPoint templates are selling like crazy on marketplaces like GraphicRiver.
- Thibauld and Thomas were inspired by the interest in info products like Andrew Kamphey's Twitter Templates to build Tweet Hunter ($2k MRR).
- Augis Kaleinykas was motivated by the success of iPhone mockup packages like this one to launch Morflax Things ($1k MRR), a SaaS that allows users to create fully customizable mockups.
- Daniel Vassallo was motivated by the interest in his tweets that explain Amazon AWS services in simple terms to sell an ebook titled The Good Parts of AWS ($70k+ in revenue).
- Look at the most recent top posts in the /r/IWantToLearn/ subreddit and look for overlap with your personal skill set and knowledge. Alternatively, if you notice that lots of people want to learn something you're interested in, get serious about learning it.
Then create a 60-90 minute video presentation or short ebook that teaches others what you wish you knew and sell it on Gumroad or Udemy.
- IWTL how to become a voice over artist or to do audiobook narrations.
- IWTL how to permanently sound less nasally when talking.
- IWTL - How to be more well groomed.
- Look at the bestselling products in the "Education" category on Gumroad and look for info products you can turn into apps.
I prepared this Airtable with information on the 1000 bestselling "Education" products since Gumroad's interface is not useful for serious research. (Note that only a few products have their sales numbers publicly available. However, a good rule of thumb is that the higher the category rank, the higher the revenue.)
- A software that allows users to find "profitable, everyday items you can purchase from Grocery & Major Retail Stores" would definitely be a much better solution than Grocery Profits (40 subscribers at $49/month = ~$2k MRR).
- The Posture Program (487 sales at ~$44 = ~$20k in revenue) is a picture-perfect example of an info product waiting to be turned into an app.
- Conquer Cold Calling is a course that's generated more than $20k in revenue so far. Is it maybe possible to create a software similar to Magic Sales Bot (which helps users write better cold emails) that leverages AI to come up with personalized cold email scripts?
- Build a marketplace for a specific kind of digital product. Danny Postma is doing this right now for Tailwind components. There are similar opportunities for any frontend framework. The State of JS and State of CSS surveys are a treasure trove for these kinds of trends.
- Study the bestselling products on GraphicRiver and look for digital products you can turn into single purpose app.
As with Gumroad, I prepared an Airtable with information on all bestselling GraphicRiver products.
Three interesting examples:
- This Email Signature template pack ($2) has been sold 6907 times since it was launched in 2016.
- The 3D Map Generator plugin for PhotoShop has generated almost $300k in revenue so far. (There are many competitors doing similarly well.)
- The SandStorm Photoshop Action, admittedly a pretty cool effect, has generated $270k in total revenue.
Each of them has the potential to be turned into a single-purpose app similar to ScreenStab or into a full-fledged SaaS.
🔗 Niche Business of the Week
In this new section, I'm highlighting one fun example that illustrates that there's a market for (almost) everything.
I hope you enjoyed this report. If you have a minute, please respond and let me know what you think.
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