A new chapter and the Better Ideas Challenge

I started this newsletter almost by accident during my Bootstrap MBA self-learning experiment. One of my goals was to learn everything I could about how to come up with great business ideas.

The newsletter was exactly what I needed at the time. I wrote it primarily for myself. The weekly deadline always motivated me to explore new frameworks and brainstorm ideas. Feedback was great, the newsletter grew quickly, and I had a ton of fun.

But ultimately, there’s always the risk that a monothematic newsletter like this becomes kind of boring after a while. Not just for you as a reader, but also for me as a writer. And of course these two things usually go hand in hand.

Don’t get me wrong. There are still tons of ideas, frameworks, and tactics I’m excited about and want to share. However, my Bootstrap MBA experiment is over for quite a while now. I “graduated”. And I feel pretty confident in my ability to come up with ideas.

Now great ideas are just one part of the entrepreneurial equation. You also have to learn how to execute, how to get customers, and maybe most importantly, how to win the inner game of entrepreneurship.

So my personal focus has gradually shifted towards these other areas. There’s simply a lot more to gain for me with less effort. I spent so much time on learning how to come up with great ideas that I definitely learned the 20% that lead to 80% of results.

But in the these other areas, there’s still tons of low-hanging fruit for me. It seems natural going after that and it’s where my curiosity leads me.

Okay wait, why exactly should you care about any of this?

Well, this newsletter is just my thoughts projected onto the screen. There are no other writers, no editors, no team.

And I’m convinced that readers can always sense how excited the writer was when he wrote the words they’re reading.

So there are two options. I could continue to focus exclusively on business ideas at the risk of churning out some mediocre content. Or I can start sharing what I learn in other areas as well.

I definitely don’t want to fill your inbox with mediocre content you skim at best and that doesn’t help or inspires you in any way. So the second option seems like a no-brainer.

Even though my Bootstrap MBA experiment ended, I’m still on a quest to figure this whole entrepreneurship thing out. There’s so much to learn and I’d love to take you along for the ride.

You can feel this, right? This is what excitement feels like.

Now what I just said probably doesn’t come as a surprise. After all, I already changed the name of the newsletter and shared pieces of content that had little to do with the topic of ideation.

But I felt like I owed my long-time readers a few more explanations.

And I’m of course perfectly aware that there is a risk that I’m alienating quite a few of my readers through this pivot.

The focus of the newsletter has definitely changed from something I’m doing primarily for myself to something I’m doing for my readers. So this is something I’ve thought about a lot.

Many readers signed up because they wanted to learn how to come up with better business ideas.

But is a weekly newsletter really the best way to help?

That’s when it clicked for me. Obviously, no!

There’s far too little structure as readers enter the stream of content at very different points. Most readers never see the foundational content that underpins everything and never put in the effort that’s required to level up.

So I came up with a better solution.

I’m calling it the Better Ideas challenge.

It’s the resource I wished had existed when I started two years ago.

The challenge consists of 14 exercises spread out over 14 days, sent via email. Each email also contains a short lesson that will equip participants with the necessary foundational knowledge.

There’s a clear structure. Participants go through the content in a way that makes sense. And most importantly, there is a strong focus on helping them take action and actually level up instead of just passively consuming information.

That’s why I’m convinced this is a much better solution to the whole “business idea problem”.

Here’s the link again if you want to check it out.

Readers with a pro account can get free access by following the steps here.

Putting all of my best thinking on the topic of business ideas into the Better Ideas challenge and writing the email you just read cleared up a ton of mental RAM for me.

I couldn’t be more excited to start exploring all the new opportunities that now open up.

Talk to you next week,


Please do share with your friends. I spent 5+ hours on this so it would be nice if a few people read it.

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